Balter Brewers launches new 'We Love Good Beer' brand campaign

A new brand campaign for Balter Brewers titled 'We Love Good Beer' features a literal passing of the microphone from the types of people you normally see starring beer ads, to those who are usually relegated to playing the extras. 

Rather than competing for the same audience as every other beer brand, the campaign is designed to reach beer drinking audiences that advertising normally overlooks – equestrian clubs, homewares enthusiasts, gaming showcases, and hair & beauty communities through direct, online and above the line media.

“This spot is full of the kinds of people we see drinking Balter all across the country. So it’s not really an ad, it’s more of an extremely short documentary, and our hope is that everyone in Australia feels they can identify with someone in it.”- Stirling Howland, Brand Director and Co-Founder, Balter Brewing Company

“I’d like to think we haven’t actually done anything special here. We just looked at the kind of people who already love Balter, and then invited them to sing about it.” - Tom Darlow, Creative Director, Deloitte Creative New Zealand

3x World Surfing Champion and Co-owner of Balter, Mick Fanning says: “They could have auto tuned me or something at least. I mean, come on.”

The latest iteration of the 'We Love Good Beer' will roll out through a fully integrated campaign across broadcast TV, social media channels, digital display, point of sale, and Balter Brewing Company.

CREDITS

Client: Balter Brewing Company
Brand Director and Co-Founder: Stirling Howland
Art Director: Ben Trueman
Marketing Co-ordinator: Mia Adams

Agency: Deloitte Digital Australia and New Zealand
APAC Chief Creative Officer/Partner: Matt Lawson
NZ Chief Creative Officer: Dan Wright
NZ Creative Director: Thomas Darlow
NZ Senior Art Director: Harry Skelton
NZ Senior Copywriter: Erin Mattingly
Account Service: Abbi Barker (NZ) and Alex Peacock (Aus)
Film Production: Phil Liefting

Production Company: Good Oil
Director: Dave Wood
Executive Producer: Andrew McLean
Producer: Lee Thomson
DOP: Marty Williams
Editor: Dan Kircher
Post Production: Stuart Bedford (Online), Matic Prusnik (Grade)
Audio: Liquid Studios
Sound Director: Peter Van der Fluit
Sound Designer: Craig Matuschka