New deal sees Deloitte continue to push the frontiers of emerging technologies

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Deloitte has joined forces with the team from leading emerging technology experts, Well Placed Cactus (WPC), to expand Deloitte Digital’s Digital Reality team.

Founded in 2012, WPC is a Brisbane and Melbourne based team of interactive engineers and developers that specialise in making use of emerging technologies to create immersive experiences, games for purpose, and digital reality solutions.

The team will form a new Digital Emerging Technology team within Deloitte Digital, in Deloitte’s Consulting practice, and will be led by Deloitte Digital Lead Partner, Steve Hallam.

The transaction will see Jack Gillespie (WPC CEO) join Deloitte as a Director. Paul Stapelberg (COO), Nic Gomez (Co-Founder and Creative Director) and Leigh Mannes (Technical Director) come on board as Managers. WPC’s 11-strong team will join Deloitte’s Brisbane and Melbourne offices.

The WPC team will work alongside Deloitte’s new Creative Brand & Media team to bring clients cutting edge creative experiences and expands Deloitte Digital’s market leading offering to over 470 people in Australia.

Deloitte Australia CEO, Cindy Hook said: "Deloitte is a leader in digital innovation and technology. The WPC team will further drive our business expertise and design capabilities to enhance integrated and creative solutions to help our clients solve their most complex problems."

Deloitte Consulting Managing Partner, Robert Hillard said: "The WPC team takes us from leveraging proven technologies to being pioneers in new technology domains. We can think holistically around the total transformation for a particular business and industry sector.

"The transaction with WPC also provides a logical extension to our previous transactions. We’re expanding on the capabilities introduced by Kid Neon in terms of building architectural visualisations and we’re building on our ability to deliver real brand experiences through our Creative Brand & Media team."

Deloitte Digital Lead Partner, Steve Hallam said: "We believe emerging technologies will have a profound impact on both organisations and individuals. Bringing WPC team’s engineering expertise in-house is a natural evolution of our end-to-end digital offerings to use fringe and emerging technologies for our clients.

"WPC’s deep technical understanding allows us to move from the realm of generating great creative ideas into also building and delivering them, which is really exciting."

WPC CEO, Jack Gillespie said: "Our team has worked with Deloitte on some cutting edge projects over the past couple of years and we’re thrilled to integrate our technical expertise into Deloitte Digital’s existing creative capability. For an organisation of Deloitte’s scale to bring an established emerging technology team in-house is a huge step forward for the industry.

"An excellent example of the results we can achieve together is last year’s award winning ANZ Virtual Garden in Sydney’s Martin Place - a three storey high interactive garden installation. Deloitte Digital’s creative team had an ambitious vision for a dynamic, living and beautiful concept store, and through close collaboration, we were able to turn that vision into a digital reality."

Terms of the transaction are strictly confidential.

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